Terms of Service

Maagnetix provides a modern Demand-Side Platform (DSP), audience intelligence graph, customer journey state modeling engine, and autonomous media optimization agents (collectively, the "Platform Services").

We grant Client a non-exclusive, non-transferable, revocable right during the active subscription term to access and utilize the Platform Services solely for lawful programmatic media buying, campaign analysis, and optimization workflows.

Client accounts are bound by tenant isolation identifiers. Client is solely responsible for maintaining the confidentiality of all login credentials, API secrets, and role-based permissions assigned to authorized team members.

For agencies managing multi-account fleets, Client agrees to maintain distinct sub-accounts for each brand client to ensure strict separation of audience models, billing telemetry, and audit logs.

All advertising creatives, landing pages, and tracking scripts uploaded by Client must strictly comply with IAB specifications and industry brand safety standards. Prohibited content includes:

• Malware, spyware, forced redirects, or deceptive clickbait mechanisms.
• Counterfeit goods, illegal narcotics, unapproved pharmaceuticals, or weapons.
• Defamatory, hateful, discriminatory, or sexually explicit material.
• Content infringing on any third-party trademark, copyright, or publicity rights.

Maagnetix reserves the unilateral right to instantly pause or terminate any creative rejected by exchanges, SSPs, or pre-bid verification systems.

Company Intellectual Property: Maagnetix Private Limited retains all exclusive rights, title, and ownership in and to the Platform Services, underlying algorithms, UI designs, autonomous agent architectures, documentation, and system telemetry logs.

The Platform includes automated algorithms and AI agents designed to recommend or execute media adjustments (such as bid floor updates, pacing throttling, and creative routing).

Client acknowledges that programmatic media buying involves dynamic auction mechanics subject to fluctuating market competition. While Maagnetix utilizes state-of-the-art predictive logic, the Company does not guarantee specific campaign outcomes, conversion rates, or CPA targets. Client’s human media buyers maintain final governance through platform approval gates and guardrail parameters.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MAAGNETIX PRIVATE LIMITED, ITS AFFILIATES, DIRECTORS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, OR CONSEQUENTIAL DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES.

THE TOTAL AGGREGATE LIABILITY OF MAAGNETIX FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS SHALL BE LIMITED TO THE TOTAL PLATFORM SOFTWARE FEES (EXCLUDING PASS-THROUGH MEDIA SPEND) PAID BY CLIENT TO COMPANY IN THE TWELVE (12) MONTHS PRECEDING THE INCIDENT.

Either party may terminate an Order Form for cause if the other party materially breaches these Terms and fails to cure such breach within thirty (30) days of receiving written notice.

Maagnetix reserves the right to immediately suspend platform access if Client accounts exhibit fraudulent traffic patterns, fail to maintain required deposit reserves, or violate content safety standards. Upon termination, Client’s access to the DSP terminates, and outstanding accrued media spend becomes immediately due and payable.

These Terms shall be governed by and construed in accordance with the laws applicable to the corporate registration of Maagnetix Private Limited, without giving effect to conflict of law principles. Any dispute arising out of or in connection with this agreement shall be submitted to final and binding confidential arbitration.